What Every Business Owner Should Know About Article Marketing
by Kristen King
It sounds counterintuitive. Giving away free content that just anyone can use? How could that possibly help anyone? Two words for you, my friend: viral marketing.
In the article “Building Traffic with Article Marketing,” Brian Clark of Copyblogger describes article marketing as
submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice.
Over at Associated Content, Michael Brito takes the definition to the next level when he says,
By distributing articles to various article directories on the Internet, your business can reap the benefits ranging from an increase in web traffic, lead generation, new customers and a solid reputation. It’s a simple concept that has the potential to take your business to the next level and higher.
Article marketing is not writing content for article mills (which I fondly think of a plagiarism factories) for $.00002/word. Article marketing is a targeted, planned business technique that’s specifically geared to bring more people to your website/newsletter/whatever, increase your search engine ranking, and give you and your business more exposure. (more…)